ALLIE SADOFF

Data Driven Storytelling

Hi, I’m Allie.

About me

I’m Allie Sadoff, a senior Media & Journalism major at UNC–Chapel Hill with a focus on marketing, communications, and data-informed strategy.

I’ve worked across agency, startup, and editorial environments, supporting teams in building content, analyzing audience behavior, and executing projects from idea to delivery.

What I Do

I work at the intersection of content, strategy, and analytics.

Develop and manage multi-platform content aligned with audience behavior
Conduct research to inform messaging, positioning, and campaign direction
Analyze performance data to identify trends, gaps, and opportunities
Support campaign execution across digital, social, and editorial channels

Data & Analytical Thinking

I bring a structured, analytical approach to creative and strategic work.

Experience working with behavioral data (engagement metrics, user patterns, content performance)
Comfortable translating data into clear, actionable insights
Familiar with tools like R, Google Sheets, and analytics platforms
Approach problems by identifying patterns, testing ideas, and iterating based on results

I focus on using data to improve decision-making, not just report on outcomes.

Process & Operations

I’m detail-oriented and comfortable working within systems, workflows, and fast-paced environments.

Manage and organize projects across shared platforms (Google Drive, content systems, dashboards)
Ensure accuracy and consistency across deliverables and documentation
Adapt quickly to new tools, processes, and team structures
Balance multiple priorities while maintaining attention to detail

I’m especially strong in roles that require both execution and organization, not just ideation.

Execution & Ownership

I combine strong communication skills with visual execution.

Design branded assets, presentations, and content using Adobe Creative Cloud, Canva, and WordPress
Present ideas and insights in a way that is clear, structured, and easy to understand
Bridge the gap between creative, analytical, and business-focused teams

Where I Add Value

I’m most effective in roles that require a mix of:

Analytical thinking
Clear communication
Strong execution
Adaptability across teams and projects

I’m especially interested in roles where I can contribute to both strategy and execution, and where performance, data, and user behavior inform decisions.